Search Engine Optimization is a very important part of having a successful website .There is a large number of SEO tools and process's available. Some free, some paid, some good and some not the best. One tool that is very often neglected or overlooked when it comes to SEO, and that’s the AdWords tool. While most people see an AdWords campain as a paid traffic generation tool, many fail to understand the SEO benefits a tool like AdWords can provide. To have a successful Adwords campain you need to partner with a company that can provide, manage and advise on the best up to date practices utilizing Adwords .